“Decoding Design will appeal to anyone interested in the “why” behind effective graphic design and communicative form-giving. Well researched, well designed, well referenced, and with hundreds of visual entry-points for the reader, it successfully achieves its claim—a must-buy for design students and visual communication practitioners—even the best-read in our field are sure to learn and benefit from it."
—Communication Arts, July 2008 |
“Macnab is clearly well-read, and weaves philosophy, science, and design into an entertaining narrative...Macnab's personal work, too, is uniformly appealing...So while I'm certain that I could not author a work that included both “The Shamans of Prehistory” and “Fractals: The Patterns of Chaos” in its bibliography, perhaps the collision of two so very different worldviews will prove as interesting to some holistic readers as the results of CERN will to scientists like me.”
“I would rank this book as the top design book of the decade... Never before has a designer taken the time to go through their process, and put it down in words in such an eloquent and explanatory fashion... Decoding Design is one book that should be on all designer's bookshelves."
